Detailed JPEG version of Second Draft:
First Draft of Text:
The design of the Vitra Museum is an attraction in its own right. Many people visit it not only to see the exhibitions behind its walls, but to admire the complex architectural work of Frank Gehry. The deconstructive style of the museum has become almost a trade mark throughout his designs. Unlike many of his other buildings, the Vitra Design Museum has a very limited amount of materials, and includes curved surfaces to break up Gehry’s usual angular shapes.
Being an internationally renowned building, it was seen fit to keep it in its natural form. A building this striking and abstract seemed like the perfect design for a museum. A place where exhibits of art and design are showcased. The current collection focuses mainly on furniture and interior design by some of the world’s best known designers and architects from the 19th century onward. After deciding that it would remain a museum, the main focus became the exterior of the structure. Continuing the flow of complex angles and bringing a slight sense of symmetry to the building. Making it appear just as striking no matter what angle you view it from. Previously the museum had a clear from and rear, almost looking plain from certain angles when compared to what it had to offer. Now additional curved walls have been added to increase the symmetry of the buildings, along with more angular shapes protruding from the roofline (as seen in the images below).
The museum used to be embedded in a meadow filled with cherry trees. In this environment the intensity of the architecture seems out of place. The located gave the vibe that an old farm shack should be there rather than an internationally recognised masterpiece. For this reason the museum was relocated in the heart of the city. With skyscrapers as a back drop, here it could be more greatly recognised for its design. Acting as a centrepiece to a city it can now attract more tourists and design enthusiasts. Being in a central location it will also attract more clientele. The overall scale of the building was also increased. At first glance the museum seems to have a large and powerful presence, however originally it wasn’t in fact that big. Scaling up the museum presented a few problems, such as the windows, doorways, and exhibit spaces increasing. Doors and windows were adjusted to suit, but the increased display areas were used to the advantage of the new design. Being of a larger scale the building became more powerful, grandiose and even intimidating. This works well with higher ceilings inside and larger spaces. Even though a great deal of the new space won’t actually be used it is this vacancy that increases the desired effect. The material for the outside of the building has been changed to sandstone blocks. The current material of the Vitra Design Museum works well with the casting shadows of the roofline. This however is only effective because of its location. In the city there will be other building and objects getting in the way of these sharp shadow lines. For this reason the outter material used for the construction of the museum is sandstone blocks.
Currently the museum produces workshops, publications and museum products, as well as maintaining an archive, restoration and conservation lab and research library. This will continue with the new re-envisioned design along with the guided tours of the Vitra premises. With it already being a tourist a modern architecture enthusiast hot spot this will only increase with its added angles and new city location.Second Draft Layout:
After analysing my first layout, this is what I came up with for my second draft. Utilising the same fonts as draft one, but with the implementation of a different grid layout. With the black background I think that the heading becomes even more powerful with the panoramic shot of a city skyline. I decided to keep the silloetted images of the museum, but rather than be part of the title, use them as a footer for the layout. The images in the top right corner of the original Vitra Design museum do seem slightly out of place, as they are not representing the re-envisionment of the museum. Possibly changing these to images of the new model in both Crysis and SketchUp would be more successful.
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